| Having an HP Indigo is the first step in achieving your company’s growth goals. Taking full advantage of the tools, training and business development support that comes with new HP Indigo is the next step. For instance, imagine having someone to bounce business development ideas off. “Should we tap into this market? Will these customers get value from digital printing? Which segments need variable printing?” These are just some of the market development exercises your HP Indigo Capture business consultant can help you with.
That’s exactly what Soli Printing out of Kansas City, Missouri discovered. Soli is not new to printing—or even new to digital printing, for that matter. With three locations in the Kansas City area, this commercial printer has a fleet of offset presses and had previously owned two HP Indigo presses. So when the company needed additional bandwidth to handle mid- to short-run color print jobs—like mailer cards and marketing pieces—at an affordable price, they again turned to HP Indigo. “It’s the best press in the market because of its liquid ink technology,” says Soli’s vice president of sales and marketing, Mary Lynn Mikhail.
Soli Printing purchased an HP Indigo press 5000 and uses it for printing variable data projects on unique substrates: CD covers, bumper stickers, window clings, specialized labels and more. Mikhail credits her HP Capture business consultant with tipping her off to markets that would be receptive to the breadth of work the HP Indigo is capable of. “He came in and showed us case studies, gave me food for thought on how to get business and which segments can use variable data better. Markets like the insurance business, banks … those customers who can really see a return on investment by running their jobs on the HP Indigo.”
Her HP Capture business consultant also connected Soli to other HP Indigo users. “Our HP Capture business consultant put us in touch with users in other areas so that we can network together. The open access has been great. I’ve been able to ask my peers about software we’re considering buying, how to price work, and other common issues. Those discussions definitely made our decision much easier when we were looking into different software technologies to use on the press.”
Estimating software drives decision-making
When it comes to pricing work, Cambridge Offset Printing of Cambridge, Massachusetts finds the HP Capture job estimating software invaluable.
Cambridge is a smaller commercial PSP with small- to mid-size one- and two-color presses as well as a competitive digital printer. “The quality on that digital printer just wasn’t good enough,” says Kris Potter, owner and president at Cambridge. “It was basically a glorified color copier. With our new HP Indigo press 3500, we’re starting to print beautiful custom wedding invitations on textured paper. That’s something we just couldn’t do before.”
Since they hadn’t run those jobs before, they didn’t know how to price them or communicate the benefits to their customers. Enter HP Team Capture. “They came in and gave us an HP Capture tools binder with information about messaging our HP Indigo, then they installed a job estimating software program---we didn’t have anything like that before,” says Potter.
The software technician set up the program with information about Cambridge’s existing presses, so that when a new job comes in the door, company personnel can enter in the specifications and the estimating software runs the numbers. The result? A cost comparison that indicates which hardware will be the best choice for the print run.
“I didn’t have a printer that could compare to offset quality before, but now that we have this HP Indigo, we have to make sure the job goes where it’s most profitable. Will it be more cost effective to run it on offset, or not? Now I can know that quickly and easily. The software even estimates how long it will take to run a job on each piece of equipment we have. It’s amazing,” says Potter.
Take advantage of the HP Indigo Capture program
Kris Potter from Cambridge Offset encourages anyone not taking full advantage of the HP Indigo Capture tools to rethink. “If the tools are out there, you should definitely start using them.”
Learn more about the HP Indigo Capture program
Want to learn more about how the HP Indigo Capture team can help you? Contact your local sales representative or visit www.hp.com/go/myhpindigoweb.
For every phase of your business, the HP Capture team is ready with out-of-the-box solutions. An industry-leading suite of business development tools, training and communities give customers the support they need to enter new markets, explore new opportunities and outpace competitors—profitably.
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